product of
experience.

Product of Experience / Engine · now taking on its first businesses

Stop losing customers through the cracks.

Engine replies to every enquiry straight away, tells you about it and follows up, so fewer people go cold. For owner-run service businesses. Works with whatever you’ve got, even if that’s just a website and an inbox. Set up and run for you.

The free check reads your website and shows where people might give up before getting in touch. About two minutes, and we’ll email you the report.

Pilot pricing from £149 a month + setup · plus VAT · Engine is month to month

  1. 0:00Someone enquiresthrough your website form or inbox
  2. 0:01They hear backa reply in your words, so they know it’s arrived
  3. 0:01You’re toldwith their details and one-tap buttons
  4. Day 1A reminder to youonly if nobody has tapped Replied yet
  5. YouCall, quote or bookthe part only you can do. Engine follows up if it goes quiet

Good enquiries
shouldn’t go cold.

You’re on a job.

Someone enquires while your hands are full. Nobody replies until tomorrow, and by then they’ve booked someone else.

The quote goes quiet.

You send a quote. They don’t reply. Nobody follows up, so you never find out if they just forgot.

The job’s done.

A happy customer leaves. Nobody asks for a review or gets back in touch, so the next job has to start from scratch.

Engine joins up the bits between someone getting in touch and the next job.

How it works

What happens when
someone gets in touch.

  1. 1

    The enquiry arrives

    From your website form or your enquiries inbox, into one list.

    Automatic
  2. 2

    They hear back straight away

    A short reply in your words: thanks, it’s arrived, and what happens next.

    Automatic
  3. 3

    You’re told

    An alert with their details and message, and one tap to say you’ve replied. If nobody taps after a day, you get a reminder.

    Automatic
  4. 4

    A follow-up if it goes quiet

    Once you’ve replied, a friendly follow-up goes a few days later if they haven’t come back to you. It stops when they write back or book.

    Automatic, wording you approved
  5. 5

    The next step

    You call, quote or book them in. Tap Quote sent and Engine chases the quote. Tap Job done and it asks for a review.

    You

You approve every message before it goes live. We monitor it all, and if something breaks, we fix it and tell you.

Pilot pricing

Two ways to start.

Engine

For a website that already works

£149/month

+ £295 setup

  • Enquiries from your website form and inbox, in one list
  • An instant reply in your words
  • Alerts with one-tap buttons, and a reminder if nobody replies
  • Follow-ups that stop when they write back or book
  • Quote chasing when you tap Quote sent
  • Review requests when you tap Job done
  • Bookings spotted from Cal.com, Calendly or TidyCal
  • A short weekly email and a monthly summary
  • Monitored, and fixed if anything breaks
Talk about Engine

Website + Engine

Your front door, built and run

£299/month

+ £495 setup · 12-month minimum

  • A new website built for you, so people can see what you do and get in touch
  • Hosting and upkeep
  • Engine built in, with everything in Engine
  • One small change a month
  • A website check before and after, so you can see the difference
Talk about Website + Engine

Bigger or unusual set-up?

Several teams, several sites, or something that doesn’t fit the boxes. Let’s talk it through.

Let’s talk

Need something bigger, like a tool or a larger site? That’s Build, quoted per project.

Coming soon

  • WhatsApp enquiries replied to and followed up like the rest. Waiting for Meta’s approval.
  • Missed-call text back when you can’t pick up.
  • Alerts by text as well as email.

These will be optional extras. We’ll price them when they’re ready.

The buttons open WhatsApp with a message ready to send. Prefer to talk? Book a call or see all the ways to get in touch.

Starting small

We’re taking on a small number of businesses first at pilot prices, so we can set each one up by hand, get it right and learn from it. If you’d like to be one of them, get in touch.

What the setup fee covers

  • Your forms connected and tested on your own site
  • Reply and follow-up messages written in your voice, for you to approve
  • Alerts set up for you or your team
  • A check-in after 30 days to tune it
  • With Website + Engine: your new website, built and launched

Prices exclude VAT. Engine runs month to month once setup is done: cancel with 30 days’ notice. Website + Engine has a 12-month minimum term, then runs month to month with 30 days’ notice. If you leave Website + Engine, we either take the website down or hand it over to you for £150 plus VAT, with the enquiry form switched to one that works without Engine. Tools you already pay for stay with you. We can’t promise more enquiries or sales; we make sure the ones you get are looked after.

Getting started

Three steps, no new system.

  1. Tell us how your business works.

    A short conversation about how enquiries arrive, who answers them and what happens next.

  2. We connect the essentials.

    Your website form and inbox pointed at Engine, messages written with you, and everything tested on your own site.

  3. We keep it running.

    We watch it, send you a short email each week and improve what matters.

Who runs it

Built by someone
who’s done it.

I’m Scott. I spent 20 years building products with teams at BBC Sport, Prime Video and DAZN. Engine is the unglamorous, essential bit I keep seeing small businesses miss: replying quickly and following up. I set it up properly, then keep it running.

“I cannot recommend him highly enough. He brings not only the calibre of product experience that you would expect, but the ability to translate that for non-tech founders and teams, with a strong commercial understanding of how product strategy, design, and deployment needs to work in real-world use cases.”

Esther O’Callaghan OBE · CEO, hundo
More about me
Novaa SolutionsCase study

The enquiry arrives. The team gets it.

Every enquiry is stored and sent straight into the team’s workflow within seconds. No one has to remember to check a form inbox.

Website · Customer journey · AutomationRead the story

Questions

Good questions.

Do I need a new website?

No. Engine works with the website you already have. We add our enquiry form to it, or point your existing form at Engine, during setup. If your website is holding you back, Website + Engine builds you a new one with Engine built in.

What if I don’t use any tools?

That’s fine, and common. You need a website or an email address. Engine gives you a simple enquiry form, keeps a list of every enquiry and where it’s up to, and handles the replies and follow-ups.

What if my tools don’t talk to each other?

Engine sits in the middle. Your website form, booking page and inbox can all send enquiries to Engine, so they end up in one list with the same replies and follow-ups.

Is Engine a CRM?

No. A CRM is software you have to run. Engine keeps a simple list of enquiries and where each is up to, and does the replying and chasing for you. There’s nothing to log in to: you get alerts, a short weekly email and a monthly summary.

Does it work with the CRM or spreadsheet I already use?

Engine works alongside it. If you’d like each enquiry copied into your CRM or a spreadsheet too, ask us during setup.

Does it handle phone calls or WhatsApp?

Not yet. Engine handles website and email enquiries today. WhatsApp is coming soon, once Meta approves our connection, and missed-call text back is planned. Until then, we switch on WhatsApp Business’s own greeting message during setup, so WhatsApp enquiries get an instant reply.

Will the messages sound like my business?

Yes. We write them with you, in your words, and you approve every one before anything goes live.

How does Engine know I’ve replied?

Each alert has buttons: replied, booked, quote sent, job done, not a fit. One tap and Engine stops or starts the right follow-up. If they reply to Engine’s message or book through your booking page, it notices that too.

Who owns my customer data?

You do. Engine keeps your enquiry list for you, and you can have a copy whenever you like. If you leave, we’ll hand over your data and delete our copies once you’re happy you have everything.

What happens if something stops working?

We monitor it. If a form or connection breaks, we’re alerted, we fix it and we tell you what happened.

What’s included in the setup fee?

Your website form and inbox connected and tested on your own site, your reply and follow-up messages written in your voice, alerts set up for you or your team, and a check-in after 30 days to tune it.

Can I cancel?

Yes. Engine runs month to month once setup is done. Give us 30 days’ notice. Website + Engine has a 12-month minimum, because the website is built up front; after that it’s month to month too. When you leave, we either take the website down or hand it over to you for £150 plus VAT. Your choice. If we hand it over, we switch the enquiry form to one that works without Engine.

How is this different from the free website check?

The check shows what anyone can see from outside: how easy you are to contact. Many of its fixes you can make yourself, and some need website work. Engine looks after what happens next, once someone has got in touch.

Talk about Engine

Let’s find the gaps in your customer journey.

Pick whichever is easiest. Not sure yet? Run the free website check first.

Or call 07346 808459 during working hours.

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